Using social media to develop a target audience

Using social media to develop a target audience

Marketing, simply put, is finding an audience for your product or service. In the past, the best way to market a new product was to find entertainment favored by a particular age demographic or geographic region and insert advertising. This was the world’s first attempt at mass marketing.

Today, social media provides marketing opportunities that are far more focused and durable than the inefficient wide campaigns common in mass media. If you are looking for ways to find an audience on social media, here are some things to consider.


Time in the Market

As with any online community, the best way to determine who is participating and what they prefer is simply to listen. Some advocate active information gathering from potential customers, but most marketers will often find their audience is already talking about what they want. Gathering that information is a simple question of listening and making use of the information.

The old business adage applies here. Customers will always tell you what they want if you let them. Finding out how to tailor your presentation can sometimes be challenging if you don’t know how your potential customers will respond, but if you can gather their questions and concerns in advance, you will provide yourself a crucial advantage and have a better chance of making a profitable market.


Watch the Competition

Somewhere out there, your competitors are working on building a better product or service. They are also planning to beat you to market. One of your key advantages is the fact social media is, in fact, social. This allows you to see what your competition is doing online and more importantly, who is responding and how.

If one of your competitors has a ton of followers, chances are those people are already interested in your product or service. That gives you a valuable head start on building your own following at a greatly reduced cost.


Use Your Tools

Most social media platforms provide businesses many ways to communicate with potential customers. The reasons for this are obvious. It works to the benefit of such a platform to provide a valuable service to both business and customer. Most platforms offer some kind of paid advertising option as well, which, if properly used, can produce exponential positive returns.

Social media isn’t necessarily a business platform, but all the dynamics of interpersonal relationships apply when seeking out new customers. Look for those opportunities and you’re more likely to find success.

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